Century 21 Selmar > Why Century 21? > Advertising & Marketing Campaigns

Advertising & Marketing Campaigns                                                                              Innovative and expansive advertising

Century 21 marketing includes an effective combination of television, print and internet advertising which brings the Century 21 message to millions of consumers worldwide. 

Thousands of commercials from the award-winning "Agents Of Change" advertising campaign air on Primetime, Early Morning and Late Night Network TV, Cable Networks and Syndicated programming, while print ad placements in a variety of popular consumer publications reach a wide spectrum of potential home buyers and sellers.

Primetime TV

Television spending has increased by over 80% and Century 21 has tremendous a presence in Primetime.  Television spots appear during popular programming such as ABC Television network's Desperate Housewives, Extreme Makeover Home Edition, Boston Legal and Alias, making Century 21 the most visible brand in the business.

• In 2007, CBS is reintroducing Century 21 primetime programming, rounding out Century 21’s Network coverage to include:

          –NBC, ABC and CBS

                                                    • Primetime programming was selected to appeals to the entire Century 21
                                                                    demographic

                                                              –First time home buyers
                                                              –Established home owners
                                                              –Upscale adults