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Century 21 Selmar > Agent Support > Advertising & Marketing Campaigns > Cable News
| Agent Support: Cable News |
| • Global Presence | • Advertising & Marketing Campaigns | • State of the Art Professional Development System |
| • Premiere Brand Image | • Cutting Edge Business Tools & Technology |
Advertising & Marketing Campaigns Innovative and expansive advertising
Century 21 marketing includes an effective combination of television, print and internet advertising which brings the Century 21 message to millions of consumers worldwide.
Thousands of commercials from the award-winning "Agents Of Change" advertising campaign air on Primetime, Early Morning and Late Night Network TV, Cable Networks and Syndicated programming, while print ad placements in a variety of popular consumer publications reach a wide spectrum of potential home buyers and sellers.
| Syndicated TV |
| Cable TV |
| Cable News |
| Print Media |
| Internet |
| Hispanic Media |
| 2007 Hispanic Ad Schedule |
| Sample Ad Schedule |
Cable News
Century 21’s cable news segment continues to invest in continuous high profile sponsorships, while targeting upscale adult consumers through a valuable cable news daypart.
Continuous high-profile sponsorship of CNN Television Network’s Open House with Gerri Willis integrates the “Agents of Change” slogan into CNN partnership – reinforcing the value and care that Century 21 agents bring to their customers and clients.
• CNN
–Anderson Cooper 360
–American
Morning
–CNN
Live
–The Situation Room
• Headline
News
–Nancy Grace
–Home
Front
–Showbiz Tonight
• Weather
Channel
–Weekend Outlook
–PM
Edition
With brand logo presence throughout weather
news on “what
to expect as you go out in search of your new home” - the
weather channel offers exposure to a broad and continuous demographic.