Century 21 Selmar > Agent Support > Advertising & Marketing Campaigns > Internet

Advertising & Marketing Campaigns                                                                              Innovative and expansive advertising

Century 21 marketing includes an effective combination of television, print and internet advertising which brings the Century 21 message to millions of consumers worldwide. 

Thousands of commercials from the award-winning "Agents Of Change" advertising campaign air on Primetime, Early Morning and Late Night Network TV, Cable Networks and Syndicated programming, while print ad placements in a variety of popular consumer publications reach a wide spectrum of potential home buyers and sellers.

Internet

With 75% of buyers shopping online for their homes and averaging higher incomes than those buyers not using the internet1, a strong, ubiquitous online presence is more important than ever.   Today, agents need a brand that works for them online 24 hours a day, seven days a week. It all starts with Century 21.com.

Comprehensive exposure on real estate related web sites, home improvement sites, television network sites and general market sites, and with interactive marketing vehicles such as podcasting and broadband videos, Century 21 remains on top of the latest trends in internet technology and advertising – and is the most recognized name in real estate, both off and online. See a Comprehensive list.

Search Engines

Century 21’s internet advertising campaign targets individuals actively shopping for real estate with its presence on search engines such as Google, AOL, Yahoo!, MSN and Ask Jeeves, while Century21.com provides them with detailed information about available listings, products and services, the home buying and selling process and much more.

C21 Talk Podcasts

Consumers can access a series of free real estate and home-related audio podcasts from century21.com and download them to their computer or MP3 player using iTunes or other music software programs. Titles include: "Real Estate 101," "Buying Your First Home," "Selling Your First Home," "Mortgages" and "Moving and Relocation."

TV & Networks Sponsorships & Interactive Ads

In 2006, Century 21 sponsored episodes of several ABC prime time television shows airing on ABC.com including Lost, Grey's Anatomy, Desperate Housewives, Ugly Betty, Six Degrees and The Nine.  In addition to “Sponsored by” messages, Century 21 utilizes the interactive advertising elements that allow consumers to link to real estate information and property searches.  Other networks include,

Real Estate, News & associates sites include, among others: