Century 21 Selmar > Why Century 21? > Premiere Brand Image

“CENTURY 21 is the clear leader - remaining the most recognized name in real estate.”

Brand recognition is about being first the mind’s of consumers, and nobody does that better than Century 21.

In the inaugural edition of “America’s Greatest Brands”, Century 21 joins such leaders as Coca-Cola, Kellogg’s, Bayer and Ford Motors, among the premier corporate brands in American history, making special note not only of our high level of brand awareness, but also our professional reputation and commitment to customer satisfaction.

The Most Recognized Name in Real Estate
When homebuyers and sellers think about real estate, they think of the Century 21 brand. In fact, according to a national survey*, the Century 21 Brand was the most recognized name in real estate.  Here are some examples.

“What brand is called to mind first by consumers when asked about real estate organizations?”	Century21.com enjoys the highest number of consumer visits when compared to other national real estate franchise websites.  Source: Century 21
Results based on all brands mentioned regardless of order. 2005 Millward Brown Ad Tracking study.

How do we do it?  We start by creating powerful relationships.

Involvement in consumer promotions, corporate partnerships, and special events helps to create excitement and awareness about the Century 21 brand and generate attention from millions of potential buyers and sellers throughout the country and the world. 

From high visibility sports sponsorships like the 2006 Breeder’s Cup World Thoroughbred Championship, the Major League Baseball Home Run Derby, the LPGA and others, to sweepstakes and charitable programs, Century 21 has a pervasive and powerful brand marketing that keeps us first in the minds of consumers.