Century 21 Selmar > Century 21 for Sellers > Advertising & Marketing

The Century 21 System averages a home bought or sold every minute, every day. From world class marketing to a global network of professionals, Century 21 provides sellers with the necessary means to help sell their homes.  When selling your home, choose the brand that more buyers recognize as the market leader in real estate. Premiere Brand Image • Advertising & Marketing • Global Referral Network

Advertising & Marketing Campaigns

Century 21’s multi-million dollar national and local ad and marketing campaigns help make Century 21 the brand preferred by consumers. Key elements inc:

• • Television
• • The Internet
• • Newspapers & Magazines
• • Podcasts
• • Hispanic Markets
• • Specialty Target Marketing

Commercial, Residential, Fine Homes and Estates or new construction – Marketing that keeps you first in the mind’s of buyers.

Television

Thousands of commercials from the award-winning "Agents Of Change" and “Gold Standard” campaigns have aired on Primetime, Early Morning and Late Night Network TV, Cable Networks and Syndicated programming.

Primetime Television

Television spending has increased by over 80% and Century 21 has tremendous a presence in Primetime.

Spots appear during popular programming such as ABC Television network's Desperate Housewives, Extreme Makeover Home Edition, Boston Legal and Alias, making Century 21 the most visible brand in the business – appealing to a range of demographics.

Syndication

Century 21 continues to use syndication as a compliment to its primetime coverage, with programming that appeals to both upscale adults and first time home buyers.

Syndication provides another layer in the comprehensive TV ad schedule, as spots will air on shows such as  the King of Queens, 24, Seinfeld, Everybody Loves Raymond, Will & Grace, CSI: Miami and more.

Cable Television

With coverage on over 27 Networks, Century 21’s cable and cable sports TV ads reach consumers with greater frequency and regularity than ever before.  A pervasive Cable TV advertising campaign focuses on Century 21 target audiences while utilizing additional networks that provide specific real estate related programming.

Cable News

Century 21’s cable news segment continues to invest in continuous high profile sponsorships, while targeting upscale adult consumers through a valuable cable news day-part.   CNN Television Network’s Open House with Gerri Willis integrates the “Agents of Change” slogan – reinforcing the value and care that Century 21 agents bring to their customers and clients.

Newspapers & Magazines

Century 21’s print advertising is comprehensive and appealing to a range of demographics – from first time and second home buyers, to luxury home, investment and commercial property buyers.

National, regional and local publications, print ads reach a wide spectrum of demographics that appeal to potential buyers and sellers.

The Internet

Facts about Online Buyers * • 93% want listings online • 83%  of home buyers found photos “very useful” • 60% said the same of virtual tours • 151 million internet users in the USA today • 24% of home buyers first learned about the home they purchased using the Internet • 83% of first time home buyers used the internet as an information source in the home buying process • Average age of online buyers is mid 30’s • In 2001, only 41% of buyers used the internet.  NAR 2005 Profile of Homebuyers and Sellers

Overall, real estate related online advertising is up 180%  vs. traditional advertising - which is down 70%.

Newspaper Advertising Is losing steam.  The  internet has emerged as a buyer’s first stop when shopping for a home - with 75%of buyers shopping online and averaging higher incomes than those buyers not using the internet.

Why is the Internet the preferred way to list property?

Listing Available anytime.  Potential buyers can view your property anywhere, anytime, while traditional newspaper ads reach only a limited geographical audience.  Some buyers enjoy the flexibility of sending a prospective home to friends and family members for early feedback.
• Enhanced listings.  Internet listings provide more information about your home, including color photos, neighborhood and school information and sometimes virtual tours – without the constraints of print media.
• Educated & motivated buyers.  Online buyers recognize the power of the internet as a research tool and gain a complete understanding of the home sales landscape before they speak to an agent. This means that buyers who come to view a home are generally more serious, qualified and are further along in the sales process.

Century 21 maintains a strong, ubiquitous online presence - providing greater visibility for your home.  With the highest number of consumer visits to it’s website along with a growing number of visitors, Century 21 stay in front of consumers were it counts.

Century21.com  Where consumers go first.

“Century21.com enjoys the highest number of consumer visits when compared
to other national real estate franchise websites”.
Source: 2006 comScore

Averaging more than 2 million visits per month

Century 21’s award winning website and drives consumers to the agents who are ready to help.

Century 21.com promotes your listings while attracting clients and allowing them to customize their online experience. Online consumers can learn about real estate, identify properties and find an agent.  Century 21.com makes buying, selling and even owning real estate easier with features such as moving checklists, Home Notifier, List My Property, Home Planner and One Stop Shopping for homeowners.

Comprehensive exposure on real estate related web sites, home improvement sites, television network sites and general market sites, and with interactive marketing vehicles such as podcasting and broadband videos, Century 21 remains on top of the latest trends in internet technology and advertising – and is the most recognized name in real estate, both off and online.

Search Engines

Century 21’s internet advertising campaign targets individuals actively shopping for real estate with its presence on search engines such as Google, AOL, Yahoo!, MSN and Ask Jeeves, while Century21.com provides them with detailed information about available listings, products and services, the home buying and selling process and much more.

C21 Talk Podcasts

Consumers can access a series of free real estate and home-related audio podcasts from century21.com and download them to their computer or MP3 player using iTunes or other music software programs.

Titles include: "Real Estate 101," "Buying Your First Home," "Selling Your First Home," "Mortgages" and "Moving and Relocation."

TV & Network Sponsorships & Interactive Ads

In 2006, Century 21 sponsored episodes of several ABC prime time television shows airing on ABC.com including Lost, Grey's Anatomy, Desperate Housewives, Ugly Betty, Six Degrees and The Nine.  In addition to “Sponsored by” messages, Century 21 utilizes the interactive advertising elements that allow consumers to link to real estate information and property searches.  Other networks include HGTV, diy, A&E and others

Real Estate, News & General sites include, among others:

Hispanic Media

As the domestic Hispanic market continues to grow, Century 21 is well positioned to reach potential and current home buyers and sellers via a broad and diverse Hispanic advertising schedule. key elements of the Hispanic media program include:

• Increased brand presence on the highest rated and top viewed Hispanic Networks – Univision, Telemundo, Telefutura and Galavision.
• A strong presence and continued relationship with the Telemundo Network utilizing CENTURY 21 custom vignettes
• Continuation of ESPN deportes
• Radio sponsorship with Julie Stav, a well known and respected financial planner on Univision Radio
• Yahoo en Espanol and AOL Latino are just two of the online sites where potential Spanish speaking home buyers and sellers can view Century 21 ads.